Motorsports Marketing and Sponsorship

Why Become A Motorsports Sponsor?

A company can benefit from motorsports sponsorship in many ways, such as:

1. Driving Sales

Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.

2. Heightening Visibility and Creating Positive Publicity

Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company’s products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.

3. Enhancing Image and Shaping Consumer Attitudes

Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Sponsoring a racing driver is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company and its products and services.

4. Differentiating from Competitors

The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Sponsorship allows smaller companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using sponsorship can give you a decided edge over your competition.

5. Enhancing Business, Consumer and Employee Relations

Sponsorships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.


Motorsports sponsorship is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.

Motorsport in the England’s East Midlands

In the UK, motorsport engineering and services has a total turnover in excess of £5 billion, of which 50% is exported. The industry employs 38,000 people, with 75% of this workforce being highly qualified engineers working in 3,000 individual, mostly small and medium sized enterprises. The motorsport sector and its supply chain drives the development and growth of companies which make up the cluster of 450 high-performance engineering (HPE) companies in the East Midlands, including 200 motorsport-specific companies.

The cluster consists of engine builders, precision engineers and electronics specialists. But there is also a huge skills overlap which takes the business activity of HPE companies into the field of servicing for the automotive, aerospace, electronics, material technology, watersports and medical technologies sectors.

Motorsport Industry

UK teams, engineering firms and supporting services have been a major global force in motorsport for many years now. In the UK, motorsport manufacturing is concentrated in a cluster that includes the East Midlands, Northamptonshire in particular. Here, we boast major venues for racing and testing vehicles:

Silverstone, the internationally renowned, world-class venue for motorsport events home of the British F1 Grand Prix and British Motorcycle Grand Prix
Rockingham, the only ‘oval’ motorsport circuit in the UK
Santa Pod, the UK’s premier drag racing strip
MIRA, renowned as a leading design, testing and certification organisation that provides engineering expertise and advanced testing facilities across the entire range of transport technologies
With such resources on hand it is easy to see why 200 plus major motorsport companies, employing 6,000 people with an annual turnover of £0.6 billion, have made their base in the East Midlands. In addition, the region is home to:
Internationally recognised engine builders including Cosworth, Ilmor Engineering, Mahle Powertrain and Mercedes-Benz High Performance Engines
A significant share of the international motorsport supply chain, (including expertise in composites and precision engineering)
F1 constructors Mercedes F1 and Force India
The National College of Motorsport
A partnership of three further education colleges based in the heart of Motorsport Valley, this was the first vocational centre for motorsport and performance engineering to tackle the decline and shortage of craft technicia

Forza Motorsport 3 Assists: A Look Into Forza 3 Assists

Forza Motorsport 3 is a racing game that driving alone will not allow you to win. If you have played the game at all you have realized this. Forza Motorsport 3 is a revolutionary racing game in which the driver selects upgrades and tunes their own racing vehicle. Each track is different throughout the game and will require different components to allow it to race at top capacity. If you are a novice to the world of racing games the Forza Motorsport 3 assists will help guide your vehicle until you are up to speed with how the games works. There are also sites out there that will allow you to purchase cars that are already designed for specific tracks. At that point all you will have to learn is how to drive them.

Forza 3 assists are available to all drivers. The game maker recommends that all players use the assist as it will keep the game competitive for all skill levels. You may net a lower amount of winnings but it will get you started out in the world of Forza 3 racing. The assist work as follows. Placing in a race earn you x amount of money. For each assist you have enabled it will cost you a certain percentage of your winnings. As you begin to get more comfortable with your car and the tracks you can disable more assist which will allow you to net more of the winnings.

Many players assume that they can race with 100% of the assists off. This is an unwise idea for even the most experienced racer. In order to maximize the funds you make you will want to enable only those assists that will earn you back the most money without losing control of your car. Using assist to win the most races and net the biggest winnings is the goal of most Forza 3 players. If you are interested in using the assists but are cautious at any loses you might be taking consider settings such as simulation when it comes to Damage, Fuel, Tire Wear. If your car sustains damage you are most likely going to restart the race so setting it to limited and finishing the race won’t net you nearly as much money.

Another feature that allows you to net the most winnings is enabling the difficulty setting to hard. You must be experienced because this level is not for those of us who play loose. When winning in this mode you are basically getting an extra 15% bonus to your cash winnings.

The rewind assist feature is brand new for Forza Motorsport 3. This assist allows you to back the race up in five second increments so that you can replay that moment in time. This Forza Motorsport 3 tool can be used as much as needed without penalty. This is a great tool to use when experimenting on a new course especially if you find yourself hitting a wall or taking a corner too aggressively. Who doesn’t want to turn back time when they fail to do something right the first time? Use caution though because players have reported that near the end of a race when they need the rewind function most it has been unable to work.

Forza Motorsport 3 is an optimal racing game for all levels. Assists make it possible for even the newest player to race against the most personalized cars and experienced drivers. Winning the race while losing a portion of the winnings is a small price to pay for the feeling of victory you will have when you are annihilating the competition.

Forza Motorsport 2 Free Download

Forza Motorsport 2 is a racing game developed by Turn 10 Studios and published by Microsoft Game Studios. The game is available for Xbox 360 exclusively. It is the sequel to the Forza Motorsport marking the expansion of the Forza Motorsport racing games franchise. It was released on 24 May, 2007 in Japan; 29 May, 2007 in North America; 8 June, 2007 in Europe and 14 June, 2007 in Australia. It is available in single player mode as well as multiplayer mode. You can play either online multiplayer or through system-link.

Forza Motorsport 2 features over 300 cars divided into six production classes and four race classes. Graphics and aerodynamics of the cars can be visually customizable. The game runs at the speed of 60 frames per second while replays at 30 frames per second. No point to point race is featured in this version of the series. The game focuses on circuit race only. The physique is refurbished from the Forza Motorsport. There are multiple settings possible in the game now. “Simulation” the severest, takes car out of commission, “limited” limits the relentless crashes and damages, and “cosmetic” means damages are not visible.

Forza Motorsport 2 features 14 playable tracks out of which 10 are real-world tracks and remaining four are fictional tracks. The scoring system of the game is similar to that of Halo 2. Cars can be auctioned online and purchased cars come with all the new and old stats. Players need to logon to the official website to check for the scores. Game allows players to take in-game photos and upload them to the forza website. Players can also schedule tournaments in the game. Microsoft has developed Xbox 360 Wireless racing wheel that works in conjunction with the game.

Lot of Forza Motorsport 2 free downloadable content is available. Players can download free cars and tracks along with the paid one. There is also one limited collector’s edition released. The limited collector’s edition contains 157 pages booklet giving the details about the cars and how to obtain the game achievements. Limited Collector’s Edition wasn’t available in United States while it was available in rest of the world. Many bugs had been detected and removed in online multiplayer mode. Below is a link to Forza Motorsport 2 free download. To download it free you need to click on the link. Just click on the link to free download it.